Reflect, Critique & Evaluate|InstantTuesdays

My final product is a instant polaroid photography business for night events in particularly clubs attended by the 18-24 demographic. The 18-24 demographic is also my target market. Throughout my research process I have come to man conclusions about my idea. Firstly, I have looked the longevity of business if launched in several clubs on a long term plan. Research has shown me that my idea may not be one for the ages, but as an event and one of every term it would be a hit. This was the manager of Coventry Universities SU club, Jonathan s’ opinion, which I agree is a accurate conclusion of the attention span.  The attention span of young adults. young adults are quick to get bored, after a while they won’t be interested in it anymore and would rather return back to having pictures taken digitally of them in a club.The rise of the so called ‘Golden Triangle’ of technology, mobile, social, and real-time has become such a part of our lifestyle thats we exposed to the digital world all the time. If one medium doesn’t have our attention the other one has.

Secondly, the biggest apparent competitors to my service is digital cameras and camera phones. The medium of polaroid has found a way to hang on and still compete with digital for the past ten years. This shows that the demand for polaroid is still there and will still be there for the next ten years. Fujifilm and The Impossible Project have breathed new life into the medium after Polarid stopped producing film in 2008. I believe my business could run for as long as 5-10 years from its launch. Expanding to cities and other universities and possibly globally expanding also. In addition, there are still competitors in professional photographers and the above companies. This is because when the 18-24 demographic are exposed to this they want one for themselves. So my business is also indirectly marketing these products to them. Which means in time they will get bored of the cameras after using them. Also, digital memory storage technology is also cheap and more cost efficient to buying film which is expensive.

Competitors vary in form for my business. Instagram is a competitor. When Instagram launched back in 2010, it changed the way people took pictures. Instagram produces square photos that remind you of instant polaroids. My demographic can tend to be cheeky and hard to reach. “what makes the camera picture so special when i can take one on my phone’. Well its the quality of the image, the fact that its tangible. Those are my two of my USP’s.

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Why market analogue to a demographic obsessed with digital? Its refreshing. The rise of the so called ‘Golden Triangle’ of technology, mobile, social, and real-time has become such a part of our lifestyle thats we exposed to the digital world all the time. If one medium doesn’t have our attention the other one has.

Through my research via social networking sites where I tweeted the following question: “would you pay £1 for an instant photo on a night out? Favourite if yes, retweet to spread the question” Where I got a response from 183 people. Having correletated  my results by looking at gender likeliness for the idea I’ve found out that theres a larger number of girls who are interested than boys. In fact, 2/3 of research is responses form girls more than it is boys. Heres a pie chart, showing the evidence from a population number of 208 people that were exposed to the question. This is something I took into consideration immediately and decided to have a stronger marketing campaign toward more females than guys. In addition, the girlfriends of guys will also force them to take one also. Which works in my favour also. As I found this out through direct research taking pictures on campus on valentines day.

Thirdly, having understood the brief, I feel that I dint sufficient achieve what was asked from it. I have mentioned in my posts that my idea is rather a innovative concept for a service rather that a innovation as such. Innovation is the creating or recreating of a new method, idea or product. Through my research about already produced particular items needed to carry out my research I feel I have in some way created an innovative service because its not s something that hasn’t been researched into or even piloted. Research has shown me that there have been clubs that do printed pictures from digitally captured photographs, but there are no clubs that do polaroid photography on a night out. My idea is interesting, its cool. Its refreshing, in a time were everything is so digitised, something like this can come and sweep up the place but it cannot not sweep the place up everyday. As a event organised by freelance event planners it could prove to be something great. However, as a business it may not be a sustainable idea as there are too many small factors that could really bury it before it lives.

In conclusion, I’ve decided  my idea will be better as a one of event every term, so that it keeps its flare and edge and that the target market won’t get bored of it. Its like what one of my pieces of research of Facebook found ‘imagine you had a polaroid photos from every big night event you ever been’. That yearning for nostalgia is apparent in my audience. Im also apparent that I haven’t actually looked at production costs for my leather pouches. Quick research has shown me that, it may prove to be an expensive venture. So I have decided to use laminated pouches instead which will cost me between £10 – £30 depending on the amount. In  the future, with the business’ growth, I will then look into investing into leather pouches as a innovation to keep pushing the business.

 

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Searching For The Unexplained | Individual Reflection

Research

Screenshot 2013-11-28 14.33.04  Joel originally came to us with the idea he wanted to make a film about Michael Soper, the ufo enthusiast. Michael had originally been contacted to be a guest on our 1st year TV programme, Net TV earlier this year. Instantly, I found him to be a very unique character with a interesting ideology. Having spoken to him, it was clear that he didn’t care about people’s opinions. In addition, I found Michael to be very intelligent, it was clear from earlier meetings that his views and way of thinking were quiet advanced. The content of most of his speech came across as quite philosophical. He’d have us in awe and half the time his speech would just go over our heads. We wanted to present this quality of Michael in our documentary.  But we knew we couldn’t just throw everything he said at the audience, so we decided to be selective of what we were going to include in the film. Through this process in constructing our film, we begun to form a structure of what we wanted. 

As the cinematographer of the project I personally looked at the conventions of German Expressionism and how this could influence my cinematography on this project. I particular took a focus to the use of shadows and silhouttes.  I wanted to keep Michael at somewhat of a distance but also to have him close so you connect with his character.  I also looked at ‘Rashomon, 1950’ closely in preparation. Kazou Miyagawa of long shots and close ups was something I wanted to adapt in our documentary. Using close up’s when we want our audience to empthasize with Michael and long shots to put the audience in a objective position and distance so they can focus on his words rather than him! The audience will never truly know what his world is like? We will never truly know.

Process & Development

Screenshot 2013-11-28 14.33.24We first shot the film toward the end of the summer holiday. The light was very different then, so was the weather. At first we were happy with our piece visually but the quality of the audio was poor. However, the content was brilliant. From the beginning the film wasn’t going to be about UFO’s for us. We wanted to focus on the transgression of Michael Soper and how ufo-ology had shaped his thoughts. For better or for worse? This is what we wanted the audience to decide. Joel read some of Michael’s writings and he’d share the knowledge he’d acquired from them with us. We came to the understanding that Michael had a somewhat alternative philosophy to life. The uniqueness of his character had to come across in the film. So we wrote a new treatment and constructed a new shortlist. I found this to be quite an advantage for me. I knew how I’d shot the film last time and for me, this was a chance to polish up certain shots and construct new ones with meaning. One thing I’d understood from Rashomon is that one must always question the nature of reality. Me and Joel (Director) worked closely on the imagery of the film. We wanted to play around with the reality of UFO’s and that paranormal. I wanted to shoot Michael from low angle perspectives. Symbolising his search for UFO’s and the unknown. Not only that I wanted to present him as a powerful figure. A being of knowledge but also a misunderstood being. Having worked together before,  it was easy for us to develop our ideas and be able to create what we wanted exactly. 

Analysis 

Screenshot 2013-11-28 14.45.59As we got closer to Oxford and closer to picking up Michael, everything felt nostalgic but things were different this time. We wanted to make a brilliant film, and I personally didn’t care that prior to us leaving Cov a bird had dropped its faeces on my hair. We knew we were rushing against time and against the sun for lighting. When we got to our location the sun was setting, we had no time to gather ourselves and go through the plan, we just began shooting. Unexpectedly the colours and lighting from the sun setting were incredible through the lens. Id never worked with the sunsetting in the background before. I had my aperture quite high letting in very little light This allowed me to create the silhouttes I wanted; that and also shooting facing the sun. The colours from the sunset massively improved our visual narrative. But we were always working against time so couldn’t get as much actuality as we would have wanted otherwise we would have had an interview in the dark. We showed a level of professionalism, we hadn’t had shown in any our previous works individually or working with others.

Evaluation 

Screenshot 2013-11-28 14.35.27Editing our film was not an easy task. In some ways I still feel that our film is not ready and is still missing something. we wanted to create a film with a slow pace. We focused our editing structure on the quote we started the film with: “Absences are more telling than presences”. We decided we didn’t want to flood the film with loads of Michael Soper quotes and philosophies and speeches or even UFO material when it came to the editing of the film. So we listened to the audio we had collected and picked out the most essential clips. This was quite difficult seeing as how the interviews were 4-5 mins each of really philosophical content. We used pauses and dips to black to really set a pace were you can really get to understand Michaels character. In addition, we used a moment of silence in the middle of the film to just give our audience time to really think about what was being said. We felt this was the most important scene in the film, visually and audibly.  After our first draft we saw that the films audio was lacking. We needed to make the sound thicker and have something there rather than nothing and just interview audio. So we took the audio of the helicopter we had, and we slowed that down and looped it to create the ambience of the film. I feel like this made the film whole and it stands as an essential tool in the impetus of the film.

We originally begun this film on the hope to enter it into a film festival. We had no idea wed end up using it as part of the module and Im pleased that we got a chance to reshoot it again. All the research we accumulated and the planning that went behind it, it would have been a shame if we didn’t come out with something decent. Visually I feel this is my best work to date, and I’m happy about the process & development I personally went through during this module. Im beginning to think and construct imagery with meaning even if the meaning may not be obvious to the public. The best piece of advice we received on this module was ‘Stay with it’. Through this I felt like I captured the best moments when I kept the camera rolling when most people’s would have been off. There were moments captured which were not planned or constructed, those moments truly reveal the character that is Michael Soper.  Michael Soper was the ecstatic truth of our film, cinematography and sound were just elements we used to portray that.